Case Study:
Three Birds Create
From Operational Overload to Profitable, Structured Growth
Client Overview
Jessica Walford is the founder of Three Birds Create, a growing creative product business serving both retail (B2C) and corporate (B2B) clients.
The brand was strong. Demand was there. But behind the scenes, the business was carrying unnecessary costs, unclear financial systems and operational gaps that were quietly eroding profit.
Jessica didn’t need more hustle. She needed clarity, structure and commercial strength.
That’s where Volumise stepped in.
The Starting Point: The 360 Business Pulse Check
As with every client engagement, we began with our 360 Business Pulse Check — a full diagnostic across:
Financial structure
Systems and subscriptions
HR and compliance
Sales processes
Marketing channels
Supplier and lease agreements
Operational workflows
What we uncovered was common in fast-growing businesses:
Revenue was coming in — but profit and control were slipping through the cracks.
Core Challenges Identified
The Pulse Check revealed:
A Google Workspace subscription that far exceeded the needs of her business size
An overpriced Shopify setup, with fees significantly impacting margins
Unstructured bank accounts with no clear weekly fund allocation
Disorganised bookkeeping and limited financial visibility
No formal employment contracts or structured remuneration framework
Compliance gaps across awards, pay rates and policies
No email marketing or owned customer database
Untapped opportunities in B2B contract negotiation
Sales processes that relied heavily on effort rather than structure
Jessica was working hard — but the business lacked the framework to support sustainable growth.
What We Did
1. Immediate Cost Savings
Within the first month, we reduced unnecessary overheads by:
Downgrading her Google Workspace subscription to match actual usage
Transitioning away from an excessively expensive Shopify setup
Reviewing and negotiating a commercially sound lease agreement
Negotiating improved terms for a major corporate B2B merchandise deal
These changes delivered immediate monthly savings and improved cash flow confidence.
2. Financial Restructure & Clarity
We restructured her banking system to create:
Weekly operating allocations
Tax provisions
Payroll clarity
Supplier forecasting
Profit allocation visibility
Jessica could now clearly see where her money was going — and make informed decisions without stress.
We also:
Cleaned up historical bookkeeping
Implemented Hubdoc for document management
Introduced staff timesheets
Simplified accounting practices
Financial management shifted from reactive to proactive.
3. HR, Compliance & Team Structure
To protect the business long term, we implemented:
Legally aligned employment contracts
Letters of offer
Award reviews in line with Fair Work pay guides
Structured remuneration packages based on role responsibility and skill
Detailed job descriptions
A comprehensive Employee Handbook
An annual roster calendar
Jessica moved from uncertainty around pay rates and compliance to full confidence in her obligations and team structure.
4. Legal & Policy Protection
We reviewed and created:
Terms & Conditions of Service
Delivery and Shipping Policies
Privacy Policy
Updated compliance documentation
Her business now had the commercial protection required for both retail customers and corporate partnerships.
5. Sales & Marketing Activation
With strong foundations in place, we focused on growth:
Implemented email marketing to generate repeat sales
Built segmented B2B and B2C customer databases
Set up Google Marketplace
Activated Instagram Shop and Facebook Shop
Developed a membership model to support recurring revenue
Instead of relying on one-off transactions, Jessica now had structured sales channels and owned customer data.
The Real Point of Difference
Many consultants offer advice from a distance.
Volumise steps inside the business.
On-the-Ground Sales & Team Assessment
Through the 360 Business Pulse Check, we identified that profitability wasn’t just about systems — it was also about sales behaviour and customer engagement.
We assessed:
The sales capability of her team
Customer service standards
Upselling confidence
Conversion conversations
Workflow during peak periods
We didn’t just analyse reports. We observed in real time.
Supporting Her Biggest Sales Weekend
Jessica’s largest revenue weekend of the year was approaching.
So we got in the car and drove to Karratha for two days to support her on the ground.
During the event, we:
Refined pricing and bundling strategies
Strengthened upsell conversations
Increased focus on margin, not just volume
Identified operational inefficiencies live
Improved team confidence in sales conversations
Being physically present allowed us to see what data alone cannot:
Missed buying signals
Hesitation around pricing
Customer flow bottlenecks
Small behavioural tweaks that lift average order value
Adjustments were made in real time — not weeks later.
That level of involvement is what lifted both confidence and profitability.
The Results
While figures remain confidential, Jessica experienced:
Immediate monthly cost reductions
Improved cash flow clarity within weeks
Stronger B2B contract terms supporting annual revenue targets
Reduced accounting stress and administrative burden
Structured, compliant HR foundations
Increased sales capability across her team
Higher profitability during peak trading periods
New revenue channels through email and membership
Most importantly, she moved from reactive overwhelm to structured, confident leadership.
The Outcome
Three Birds Create is now positioned for sustainable, scalable growth.
The business has:
Controlled overheads
Clear financial systems
Protected compliance structures
Strategic B2B partnerships
Active sales and marketing channels
Improved team capability
And it all started with the 360 Business Pulse Check — the diagnostic that uncovered the gaps and created the roadmap.
Final Word
Jessica didn’t just need advice.
She needed a strategic partner willing to step inside the business — renegotiate, restructure, implement and even show up in Karratha when it mattered most.
That’s what Volumise does.
We don’t just recommend change.
We build it with you.
ELITE MEAT SERVICES
Elite Meat Services needed a digital presence that matched the quality of their work. Starting from scratch, we built a sharp, no-fuss website that gave them visibility and credibility as a trusted local business. We set up their Google Business profile, boosted their SEO with the right structure and keywords, and organised a professional photoshoot to show their work in the best light. Now they’re not just found, they’re remembered.
THREEBIRDS CREATIVE
Jess from Threebirds Creative was juggling too many tools: Shopify, separate forms, clunky scheduling. It was slowing her down. In just two months, we moved everything to Squarespace, automated her client forms, simplified bookings, supported her content planning, and built in SEO foundations to boost her local visibility. Now, her business runs smoother, costs less, and frees her up to focus on what she actually loves: creating.
AUTORESPONSE
Exciting changes are unfolding at Auto Response as we proudly introduce their revamped website, tailored to elevate their digital experience. Our expertise in website development has taken centre stage, ensuring a seamless journey through the platform.
THE HAIR HIVE PALMYRA
The Hair Hive Palmyra has been a dream client to work alongside. Our business relationship has been going strong since 2021—a professional introduction from the beautiful Lala Macnab when Ashleigh sought support in outsourcing her social media marketing. Volumise Consultancy was in its infancy, providing 15 Instagram posts per month.
Whilst we may be the driving force behind the marketing and brand development of The Hair Hive Palmyra. We owe a tremendous debt of gratitude to Ash and her team for their invaluable support in propelling Volumise Consultancy and the ongoing development of our services and tailored support to help other service-based small businesses of the like.
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We develop and build their entire year!
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Today customers buying habits are fast, smooth and quick. Very quick.
As ex hairdressers we where able to help Ash develop her online bookings service descriptions, effectively communicate what their clients where getting for their money.
One of the hardest parts in marketing is effectively communicating exactly the experience the client will receive.
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Every month we review their timely sales and product sales to ensure that they are making the most of every contact with their clients and we offer them practical solutions to raise their revenue instantly.
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We ensure that the right features are working for their return of investment and help them leverage their SEO organically.
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We nurture their customers digitally forge and continue to build The Hair Hive as a trusted source of information.
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We organise their annual branding shoot and ensure that we are collecting the right content for their services and products providing Ash value for money for her investment and curating content for her to use for years to come.
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The hair hive palmyra’s website is the mothership of the brand online. We manage and maintain, and collectively support Ash on all updates
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When you bring people together, magic happens. Events and community engagement create opportunities for connection, collaboration, and the cultivation of a thriving community.
LETHAL ADVENTURES
In just four months, we turned a 9-year dream into a reality! Volumise Consultancy played a crucial role in bringing Lethal Adventures niche tourism start-up to life. Our company helped Mr Rowe's vision come to fruition by providing support in every aspect of the business, from short-term and long-term strategies to growth opportunities. As a result of our efforts, residents and visitors can now experience an unforgettable adventure aboard our 3.8m Seadoo Fispro Jet Skis, exploring the Dampier Archipelago Islands. We are proud to have been a part of this journey and will continue to work towards developing the business into a strong and viable tourism brand.
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During our week-long stay in Pilbara, we carried out extensive research to determine the viability of Leith's idea. Our ability to fly to the region and conduct impartial research was pivotal in validating the idea. As outsiders, we were able to provide independent and unbiased insights.local, which meant we could provide independent and impartial insight.
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We develop and build their entire year!
-
Today customers buying habits are fast, smooth and quick. Very quick.
As ex hairdressers we where able to help Ash develop her online bookings service descriptions, effectively communicate what their clients where getting for their money.
One of the hardest parts in marketing is effectively communicating exactly the experience the client will receive.
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We made sure to set up the right functions, tools, and services for the client to easily manage their account, while leveraging their organic SEO and market position effectively.
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We established an email marketing and automation system to enable easy communication and nurturing of their customers.
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The development team at Volumise created a stunning website that not only reflects the brand's market position and revenue opportunities, but also serves as a centralized platform to manage business operations for sustainable growth. The website facilitates bookings, payments, and merchandise sales. While also taking care of internal record-keeping duties for compliance with insurance and legislation.
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Starting a business can be a daunting task. Taking the first booking, engaging with fellow business owners, and promoting your goods and services can be overwhelming and lonely. However, we were able to support our client in forming local relationships and connections, making the process less daunting.
SOPHIE AUSTIN SKIN
Change is in the air, and with it comes an exciting new chapter for Sophie Austin Skin. With fresh ownership and a renewed passion, we're thrilled to unveil a brand-new digital experience that mirrors their beauty journey.
Our website development services have been meticulously crafted to offer SA Skin a seamless, intuitive, and captivating platform. Expect a user-friendly interface that reflects the sophistication of the Sophie Austin Skin brand while providing easy access to skincare insights, products, and personalised recommendations.
Their shop deserves a digital canvas that matches its radiance, and our website development makes that happen
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We get it – running a business can be a juggling act. That's why we've crafted a solution that's as personal as your approach. Our Mobile-Friendly Online Booking & Internal Sale Posting System isn't just about technology; it's about making your life easier.
Imagine a world where your customers can effortlessly book your services with a few taps on their phones. No more missed calls or scheduling mishaps. Plus, we've got you covered on the inside too. Our system ensures your team is on the same page, always, with internal sale postings that keep everyone in sync.
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We know that behind every business, there's a unique story and a passionate vision. That's why our approach isn't just about technology – it's about understanding you.
Imagine connecting with your customers in a way that truly resonates. Our Email Marketing solution lets your story shine through every message, fostering lasting relationships and driving sales.
And when it comes to your online store, we're not just offering a system – we're offering a game-changer. Our Online Store Sales tools streamline your operations, giving you more time to focus on what you love.
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Imagine your brand coming to life through captivating visuals – the kind that resonate deeply with your audience. Our Annual Brand Photoshoot isn't just a session; it's a collaboration to capture the heart and soul of your business.
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Your website isn't just a digital space; it's a window to your world. And we're here to make sure that window reflects your brand, your values, and your goals with precision.
Imagine having a team that takes care of your website's every need – from updates to security, so you can focus on what you do best. That's us. We're not just managing a website; we're nurturing your online presence.
Your website tells your story 24/7, and we're committed to ensuring it's always saying the right things to your audience.
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We know that your brand isn't just a logo – it's a promise. And that promise extends to every touchpoint, including the tangible ones. That's why we're excited to be your partners in Print Branding and creating Branded Forms that embody your essence.
Imagine your brand's personality coming to life on paper – every colour, texture, and detail telling a story that resonates with your audience. Our Print Branding isn't just about ink on paper; it's about making a lasting impression.
And when it comes to Branded Forms, we're turning the ordinary into the extraordinary. From invoices to contracts, these forms aren't just functional – they're an extension of your brand's professionalism and character.
AUTO RESPONSE
Exciting changes are unfolding at Autoresponse, as we proudly introduce the revamped website, carefully tailored to elevate their digital experience. Our expertise in website development has taken centre stage, ensuring the journey through the platform is as seamless.
As their digital partners, we understand the importance of a dynamic online presence. Autoresponse website development services are designed to captivate, engage, and simplify, allowing you to navigate through their offerings effortlessly. Expect a user-centric interface that reflects the innovation and efficiency we bring to our services.
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We get it – running a business can be a juggling act. That's why we've crafted a solution that's as personal as your approach. Our Mobile-Friendly Online Booking & Internal Sale Posting System isn't just about technology; it's about making your life easier.
Imagine a world where your customers can effortlessly book your services with a few taps on their phones. No more missed calls or scheduling mishaps. Plus, we've got you covered on the inside too. Our system ensures your team is on the same page, always, with internal sale postings that keep everyone in sync.
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We know that behind every business, there's a unique story and a passionate vision. That's why our approach isn't just about technology – it's about understanding you.
Imagine connecting with your customers in a way that truly resonates. Our Email Marketing solution lets your story shine through every message, fostering lasting relationships and driving sales.
And when it comes to your online store, we're not just offering a system – we're offering a game-changer. Our Online Store Sales tools streamline your operations, giving you more time to focus on what you love.
-
Imagine your brand coming to life through captivating visuals – the kind that resonate deeply with your audience. Our Annual Brand Photoshoot isn't just a session; it's a collaboration to capture the heart and soul of your business.
-
Your website isn't just a digital space; it's a window to your world. And we're here to make sure that window reflects your brand, your values, and your goals with precision.
Imagine having a team that takes care of your website's every need – from updates to security, so you can focus on what you do best. That's us. We're not just managing a website; we're nurturing your online presence.
Your website tells your story 24/7, and we're committed to ensuring it's always saying the right things to your audience.
-
We know that your brand isn't just a logo – it's a promise. And that promise extends to every touchpoint, including the tangible ones. That's why we're excited to be your partners in Print Branding and creating Branded Forms that embody your essence.
Imagine your brand's personality coming to life on paper – every colour, texture, and detail telling a story that resonates with your audience. Our Print Branding isn't just about ink on paper; it's about making a lasting impression.
And when it comes to Branded Forms, we're turning the ordinary into the extraordinary. From invoices to contracts, these forms aren't just functional – they're an extension of your brand's professionalism and character.
THRIVE SOCCER
At Thrive Soccer, success stories are more than just victories on the field – they extend into the digital realm too. We're thrilled to showcase our newly developed website, a platform that embodies the heart and soul of Thrive Soccer.
A special shoutout to Adam for allowing us to be a part of his journey. Through strategic website development, we've transformed his vision into a dynamic online reality. From intuitive navigation to seamless user experiences, Adam's story now reaches enthusiasts with a fresh perspective.
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We get it – running a business can be a juggling act. That's why we've crafted a solution that's as personal as your approach. Our Mobile-Friendly Online Booking & Internal Sale Posting System isn't just about technology; it's about making your life easier.
Imagine a world where your customers can effortlessly book your services with a few taps on their phones. No more missed calls or scheduling mishaps. Plus, we've got you covered on the inside too. Our system ensures your team is on the same page, always, with internal sale postings that keep everyone in sync.
-
We know that behind every business, there's a unique story and a passionate vision. That's why our approach isn't just about technology – it's about understanding you.
Imagine connecting with your customers in a way that truly resonates. Our Email Marketing solution lets your story shine through every message, fostering lasting relationships and driving sales.
And when it comes to your online store, we're not just offering a system – we're offering a game-changer. Our Online Store Sales tools streamline your operations, giving you more time to focus on what you love.
-
Your website isn't just a digital space; it's a window to your world. And we're here to make sure that window reflects your brand, your values, and your goals with precision.
Imagine having a team that takes care of your website's every need – from updates to security, so you can focus on what you do best. That's us. We're not just managing a website; we're nurturing your online presence.
Your website tells your story 24/7, and we're committed to ensuring it's always saying the right things to your audience.
-
We know that your brand isn't just a logo – it's a promise. And that promise extends to every touchpoint, including the tangible ones. That's why we're excited to be your partners in Print Branding and creating Branded Forms that embody your essence.
Imagine your brand's personality coming to life on paper – every colour, texture, and detail telling a story that resonates with your audience. Our Print Branding isn't just about ink on paper; it's about making a lasting impression.
And when it comes to Branded Forms, we're turning the ordinary into the extraordinary. From invoices to contracts, these forms aren't just functional – they're an extension of your brand's professionalism and character.
CIRCLES OF HAIR
From the delectable taste of our branded chocolates to the elegance of our branded forms, each detail has been thoughtfully designed to echo the essence of Circles. This achievement wouldn't be possible without the trust of our valued partners, whose collaboration has fueled our creativity.
The art of print branding is more than just ink on paper; it's a story told in every bite, every page, and every interaction. It's a testament to the passion we pour into our work, enriching experiences and leaving a lasting imprint.
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We know that your brand isn't just a logo – it's a promise. And that promise extends to every touchpoint, including the tangible ones. That's why we're excited to be your partners in Print Branding and creating Branded Forms that embody your essence.
Imagine your brand's personality coming to life on paper – every colour, texture, and detail telling a story that resonates with your audience. Our Print Branding isn't just about ink on paper; it's about making a lasting impression.
And when it comes to Branded Forms, we're turning the ordinary into the extraordinary. From invoices to contracts, these forms aren't just functional – they're an extension of your brand's professionalism and character.
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Circles of Hair is a powerhouse brand in the WA Hairdressing Industry, with multiple locations and an ever-expanding team of 30+ stylists its important to keep the needle moving and ensure that they are We were able to provide independent insight to the opportunities that where being overlooked in their salons point of sale and online booking system!
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Our completed analysis project revealed that creating a comprehensive customer intake form for all services would be beneficial for the business. This form would not only improve customer service but also protect the brand in case of any disputes with disgruntled clients.
Implementing tailored intake forms had a number of benefits in the areas of,
Personalised Service, Improved Efficiency, Building Client Profiles, Enhanced Communication, Allergy and Sensitivity Awareness, Client Retention, Data Collection for Business Growth, Legal and Professional Compliance, Quality Control and Improvement, Marketing Opportunities